About Swer

Authentic Taste of Mawlamyine

OUR STORY

Growing From a Small Online Business

Swer Traditional Pancake officially began on 30 May 2020 as a small online business with a simple dream—to preserve the authentic taste of Mawlamyine's traditional pancakes while serving fresh, high-quality food made with care and passion.

As customer support continued to grow, Swer expanded from online sales to physical branches, food production, school canteens, and retail partnerships. Today, we continue to innovate while staying true to our traditional recipes, excellent service, and commitment to quality.

Mission

To preserve traditional recipes while producing healthy, high-quality food products.

Vision

To become Myanmar's leading traditional food brand recognized internationally.

Core Values

Quality • Health • Tradition • Innovation • Customer Satisfaction

OUR JOURNEY

Company Timeline

Every milestone reflects our commitment to preserving traditional flavors while growing our business.

2020

Business Started Online

On 30 May 2020, Swer Traditional Pancake officially started as an online business, introducing authentic Mawlamyine traditional pancakes to customers.

2021

First Retail Shop

In January 2021, Swer opened its first small retail shop, giving customers a place to enjoy fresh traditional pancakes.

2022

Business Expansion
  • Opened the Zalun Road branch.
  • Started operating a school canteen.
  • Opened the "By Swer" roadside shop near Ocean Supercenter in Mawlamyine.

2023

Mawlamyine Branch

In May 2023, Swer expanded by opening the Mawlamyine branch together with a tea shop.

2025

Swer's Khin Pya Lay Shop

In March 2025, Swer successfully upgraded and launched Swer's Khin Pya Lay Shop, offering customers a more comfortable environment and improved services.

OUR BUSINESS

What We Do

Swer is more than a traditional pancake shop. We produce, distribute, and serve a variety of quality food products.

Production

We produce frozen traditional pancakes, ready-to-eat foods, sauces, bakery products, and many other traditional food items.

Distribution

Our products are available through coffee shops, supermarkets, retail stores, and business partners across Myanmar.

Partnership

We welcome opportunities to work with retailers, restaurants, cafes, schools, and other business partners.

OUR HISTORY

Company Journey

From a small online business to a growing traditional food brand.

2020

Business Started

Swer Traditional Pancake was established as an online business on 30 May 2020, bringing authentic Mawlamyine traditional pancakes to customers.

2021

First Physical Shop

Opened the first small shop, allowing customers to enjoy fresh traditional pancakes in person.

2022–2023

Business Expansion

Expanded with additional branches, school canteens, food production, and retail partnerships to serve more communities.

Future

Looking Ahead

Continue growing across Myanmar while preserving traditional recipes and delivering quality products to every customer.